Loren I. Shuster joined the LEGO Group in 2015 as Chief Commercial Officer. Loren has extensive experiences in sales, marketing and general management. He has led the expansion of global businesses into emerging markets and has been a core driver in building digital capabilities across multiple industries.
Prior to joining the LEGO Group, Loren was responsible for driving brand revenue and product innovation for Google in Asia and for implementing several strategies, including marketing strategies, brand solutions strategies, and CRM strategies, for Nokia in Africa and Asia.
Loren is an active professional, life and Mindfulness coach and has introduced and developed coaching programs in his previous roles. He is deeply committed to the intersection of wellness and
corporate life. Loren is interested in mindfulness and leadership and has been a regular
speaker at Universities, corporate and leadership events. Loren is also an avid runner and yoga practitioner.